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Services/Creative & Brand
Service · 02

Names people
don't forget.

A rebrand for Al Khaleej Takaful built on Islamic-art geometry. A new face for Kulud Pharmacies that felt like a neighbor. An industrial identity for QPlastics that scaled across factory floor and LinkedIn. We build brands that look right in Arabic, English, and on every surface in between.

What we make

A brand is a system,
not a logo.

We start with strategy — audience, values, competitive gap — then design the full system: wordmark, palette, typography, motion, voice, and the rules that keep them consistent across every touchpoint.

01

Brand identity

Wordmark, logo, color, type system, motion, and the rules for how they appear.

02

Brand guidelines

100+ page, bilingual, print-and-digital guidelines your team (and vendors) can't misuse.

03

Campaign creative

Multi-channel campaign systems — concept, copy, visuals, adaptations for every format.

04

Packaging

Retail, industrial, and cultural-institutional packaging — from pharmacy boxes to trade-show rigs.

05

PR & storytelling

Communication plans, press kits, launch narratives, and the scripts that unify the whole team.

06

Full rebrands

Start-to-finish rebrands. Typically 8–12 weeks. Identity, guidelines, digital, print, packaging, and rollout.

Frequently asked

Brand, answered.

The four questions every rebrand brief opens with — answered before you write yours.

How long does a full rebrand take?

6–10 weeks for a full identity — research, naming review, logo, color, type system, guidelines. Add 2–4 weeks if rollout (stationery, signage, app UI, vehicle livery) is in scope. We deliver a written week-by-week schedule inside the proposal.

Do you produce all the rollout assets?

Yes — stationery, branch signage, vehicle livery, app UI, social templates, policy documents, the whole system. For Al Khaleej Takaful we delivered 60+ pages of guidelines plus a half-day workshop with the internal marketing team so the system could live past the agency handover.

Do you write naming and tone of voice?

Yes — naming with linguistic and trademark review, taglines, tone-of-voice guidelines, and sample copy across formats. Bilingual by default, with native AR copywriters in-house.

How do you handle bilingual identity systems?

Custom Arabic typography or curated pairings with the Latin family, AR/EN logo lockups developed in tandem (not as afterthoughts), mirrored layout systems, RTL-aware grids. Both versions ship together as one identity, not two.

How much does branding cost in Qatar?

A logo + minimum identity (mark, type, colour, basic guidelines) starts around QAR 20,000. A proper brand identity with research, naming, full system, and a 40–80-page guidelines document typically runs QAR 60,000 – 200,000. Enterprise rebrands with cross-channel rollout (signage, livery, app, social) sit at QAR 200,000+. Full pricing breakdown →

Brand refresh or full rebrand — which do we need?

If your positioning is right and the look has just aged, a refresh — modernised wordmark, colour update, fresh photography direction — is the right move. If the audience, products, or strategy have shifted, you need a rebrand. We'll tell you honestly which one fits and why before the proposal goes out. The full decision framework →

Do you do brand strategy or just visuals?

Strategy first, always. Positioning, audience definition, competitive landscape, brand architecture — done in workshops with your leadership, captured in writing. The visual work is the output of that strategy, not the starting point. If you've already done strategy elsewhere, we'll start from your document.

Will we own the brand assets at the end?

Yes — all source files (Adobe Illustrator, InDesign, Figma), production-ready exports, fonts (licensed in your name), and the full guidelines document. Commercial rights transfer on final delivery. We only retain the right to show the work in our portfolio unless you ask otherwise.

How do you pick the right creative agency in Qatar?

Twelve questions to ask any creative agency before you sign: portfolio depth, in-house vs subcontract, bilingual capability, Qatari client experience, pricing model, ownership, timelines, change-request policy, account-team continuity, references, and risk-fit. Full 12-question checklist →

Start a brand project

Need a name
worth saying?

Brief, deadline, competitors. Written proposal back within a business day.