A yacht, covered
in two minutes.
A product explainer for Beema's yacht-insurance desk — a niche line with specialty questions, made approachable in a two-minute animation used in client meetings and on the Beema site.
The brief
Yacht insurance is a niche specialty — coverage zones, crew liability, named-perils, hull vs machinery. Beema's marine desk couldn't explain the product in one meeting without losing the prospect's attention.
We built a two-minute animated explainer that Beema's reps play during pitch meetings and that lives on the site as a lead-capture asset. The film answers the five questions yacht-owners actually ask.
How we worked
01 — Sales-team interviews
Spent a day with Beema's marine desk finding the five questions every prospect asks.
02 — Product-specific visuals
Illustrated the boat categories, zones, and scenarios in Beema's own house style.
03 — Pitch-ready
Film paused at natural points so reps could interject.
04 — Lead-magnet ready
Hosted behind a form on the Beema site for prospect-data capture.
The moment that prompts the call.
Story frames from the yacht-insurance explainer — the moment that prompts the call.
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