Services / Digital Marketing
Craft 04 · Digital Marketing
Scroll-stopping. Search-winning.
Campaigns built for how Qatar actually buys — bilingual by default, culturally fluent, measured against numbers that matter. Nine years running the QIIC account and building performance systems for insurers, healthcare and native-online brands.
What we make
The full funnel, built for Qatar.
Every channel that matters in this market, with the strategy layer above them. We work channel by channel or as an integrated system.
01
Paid media
Google Ads, Meta, TikTok, Snapchat, LinkedIn. Bilingual ad groups targeting the right audience in the right language.
02
SEO
Bilingual keyword strategy, on-page, technical SEO, structured data. Content that ranks in Arabic and English.
03
Social media
Organic content strategy, community management, publishing calendar. Not just posts — brand-building.
04
Content marketing
Long-form articles, whitepapers, video content — planned to compound over 12 months, not to blast for a week.
05
Email & CRM
Segmented lifecycle programs, transactional flows, newsletter design. HubSpot, Mailchimp, Klaviyo.
06
Analytics & reporting
GA4, Search Console, Meta Business, Google Ads. Monthly reports you can actually read.
Proof
For insurers, healthcare, and brands that grew up online.
Nine years and counting on the QIIC account. Full ops on Beema. Growth for early-stage local brands.
QIIC
2016–present · Nine-year retainer — full paid + organic + content
Beema Insurance
Campaign systems + paid
Kulud Pharmacies
Retail SEO + social
PassTo
Launch campaign
Al Khaleej Takaful
Digital transformation
How we work
Six phases. One team.
01
Audit + strategy
Where you stand today, where the numbers should be in 12 months, what closes the gap.
02
Setup
GA4, Search Console, Ads accounts, pixels, conversions. Foundational tracking done right.
03
Content + creative
Bilingual copy, ad creative, landing pages, articles. Everything the campaign needs to ship.
04
Launch + optimise
First 30 days: heavy monitoring and iteration. Bad ads paused fast, winners scaled.
05
Measure
Weekly dashboards, monthly reports. CPA, ROAS, LTV — whatever the KPI is, tied back to spend.
06
Compound
Kill what isn't working, double down on what is. Compound the winners over months, not days.
Recent work
Proof, not promises.
FAQ
Digital, answered.
Do you work as a retainer or project?+
Both. Most performance work is a monthly retainer because compounding needs continuity. Campaign launches can be one-off.
How is bilingual paid media different from single-language?+
Different ad groups, different creative, different landing pages. Arabic and English audiences behave differently on the same platform.
What's your monthly minimum?+
QAR 15k/month for a paid media retainer covering one platform. QAR 25k+ for multi-platform + SEO + content.
How do we measure success?+
Every account has a target KPI — CPA, ROAS, ranked keywords, MQLs. We report against that number monthly.
Do you build the landing pages too?+
Yes. Campaign landing pages are part of most engagements — bilingual by default, mobile-first, conversion-focused.
Google Ads or Meta first?+
Depends on the buying journey. High-intent categories (insurance, real estate) start on Google. Discovery categories (retail, hospitality) start on Meta.
Do you handle SEO for Arabic?+
Yes — often the bigger opportunity than English SEO in this market. Arabic keyword research, on-page in Arabic, structured data.
How long before we see results?+
Paid: 2–4 weeks to real performance data. SEO: 3–6 months for meaningful traffic. Content: 6–12 months to compound.
Field notes
Digital insights.
2025-06-01
Mastering digital media in Qatar.
An honest map of paid, earned, and owned digital media for Qatari brands — what works, what's noise, and where to invest in 2025.
Read →
2025-06-01
Social media that builds brands — not just impressions.
Social done as branding, not posting cadence. Bilingual content, strategy, paid amplification — for Qatari brands that want to be remembered, not just scrolled.
Read →
2026-04-28
How to write Arabic SEO content that actually ranks.
A practical guide to Arabic SEO — keyword research, MSA vs dialect choices, on-page optimization, schema, and the mistakes that keep Qatari sites off page one.
Read →
Other crafts, same room
More traffic. Cleaner conversions.
Audit, plan and first-month scope back within one business day.