Services / Brand Identity & Design
Craft 02 · Brand
Names people don't forget.
Identity systems that survive a decade of use — from a takaful insurer's centenary refresh to a factory's tender-ready rebrand. Naming, wordmarks, colour systems, editorial art direction and the guidelines that keep it consistent long after we leave.
What we make
A brand is a system, not a logo.
Everything a brand needs to be recognised across every touchpoint and language. We design the system, then hand you the tools to run it.
01
Naming & verbal identity
Namespace research, trademark availability, bilingual (AR/EN) phonetic and cultural checks, brand voice.
02
Logo & wordmark
Master + variants, clearspace and minimum-size rules, single-colour and monochrome fallbacks.
03
Colour, type & motion
Full palette, typographic pairings, hierarchy rules, motion language for animated brand moments.
04
Applications & templates
Presentation, email, social, print, signage — production-ready templates so it stays on-brand at scale.
05
Guidelines
A book people actually use. Bilingual, accessible, versioned. AR/EN mirrored, not translated.
06
Campaign systems
Visual and verbal frameworks for launches, awareness, seasonal moments. Reusable, not one-off.
Proof
Built for insurers, pharmacies, industry, and institutions.
The identity work that shipped and stuck.
QIIC
Century of Takaful — refresh + campaign system
Kulud Pharmacies
Full identity refresh
QPlastics
Industrial rebrand for tender work
Beema Insurance
Bilingual campaign system
Georgetown Qatar
ISMAHA programme identity
Al Khaleej Takaful
Brand guidelines
How we work
Six phases. One team.
01
Discovery & positioning
Interviews, competitive scan, verbal-territory mapping. What the brand can own that no one else can.
02
Naming (if needed)
Longlist, cultural + trademark filters, bilingual pronunciation testing, shortlist recommendation.
03
Design directions
Three distinct visual routes. Full rationale, not mood boards. You pick one; we archive the others.
04
System build
Colour, type, motion, illustration, photography brief. Everything that isn't the logo.
05
Applications
The 20 highest-value touchpoints, production-ready. Templated where scale matters.
06
Guidelines & handoff
A book people can actually use. Bilingual mirror. Handoff includes training if the team needs it.
Recent work
Proof, not promises.
FAQ
Brand, answered.
How long does a full brand identity take?+
6–12 weeks for a startup or single-product line. 12–20 for mid-market with a full scope. 20–28 for institutions with sub-systems and governance.
Do you handle naming and trademarks?+
Yes — naming, namespace research, trademark availability, bilingual testing. Formal registration is your lawyer's job; we prep everything they need.
What do we get in the final deliverable?+
Logo system (master + variants), colour system, type pairings, photography direction, tone of voice, applications templates, and guidelines.
Can you build Arabic-first identities?+
Yes — default. Every brand we ship has an AR/EN logo, bilingual typography systems, and a full AR/EN mirrored guidelines book.
Refresh or full rebrand — how do we pick?+
Refresh: same brand DNA, modernised expression (3–6 weeks). Rebrand: repositioning + naming + new systems (8–20 weeks). We help you decide on the first call.
Do you help protect the brand after launch?+
Trademark research in Qatar and target GCC states, domain (.qa, .com and more) and social handle checks. We don't file, but we prep everything for your lawyer.
Startup or enterprise — do you work at both scales?+
Both. Startup needs speed and a founder brand kit. Enterprise needs governance and multiple sub-systems. Same method, different depth.
Do you also handle campaign creative?+
Yes — often the follow-on from a brand build. Campaign frameworks, ATL/BTL, social. See the digital marketing service for paid amplification.
What's your process, start to finish?+
Discovery + workshops, positioning, 3 design directions, development, applications, guidelines, launch. Reviews at each gate, one revision round each.
Field notes
Brand insights.
2026-04-28
How long does a brand identity take? A realistic timeline.
Real brand-identity timelines in Qatar — startup, mid-market, institution. Phase-by-phase breakdown of where time actually goes and how to compress safely.
Read →
2025-06-01
Brand guidelines that still matter in five years.
What belongs in a brand book that's still used after kickoff week — bilingual, accessible, and built to age well.
Read →
2026-04-28
The bilingual brand naming guide — what works in Qatar.
How to name a brand that works in Arabic and English — phonetic rules, cultural checks, trademark considerations, and patterns that hold up over time.
Read →
Other crafts, same room
Need a name worth saying?
Positioning, naming and identity — briefed, scoped and priced in one business day.