How long does a typical project take?

A landing page runs 12–18 days. A brand film runs 5–8 weeks depending on complexity. A full rebrand runs 6–10 weeks. We publish a week-by-week schedule inside the proposal.

How do you price a project?

Fixed-fee per deliverable with a documented scope, or retainer for ongoing marketing. We don't bill hourly — you know the number before we start, and change requests are priced in writing.

Do you work with clients outside your region?

Yes. Roughly 42% of our work is remote. Weekly reviews over Zoom and a shared project workspace keep everyone aligned without a thousand email threads.

Who owns the work at the end?

You do — all source files and full commercial rights transfer on final delivery. We keep the right to show it in our portfolio unless you ask otherwise, which you can at any time.

Work / Family cohesion, surveyed

Reports & Publications2022DIFI × SESRI

Family cohesion, surveyed.

A bilingual research report for DIFI and Qatar University — family cohesion survey results turned into a clear, accessible publication, designed by Freezil.

A bilingual report for DIFI and Qatar University's Social & Economic Survey Research Institute (SESRI) — the 2022 national survey of Qatari families, designed as a policy-grade publication that a non-researcher could still open and finish.

· Overview

The brief

DIFI partnered with Qatar University's SESRI to run a national survey on family cohesion in Qatar. The design brief was to produce a publication that worked for three audiences at once — policy advisors, academic peers, and Qatari families themselves.

We anchored the cover on a single visual: a family silhouette inside a Qatar map, set on the teal tonality the DIFI identity defaults to. The interior uses a modular chart system so the same reader can scan headline findings or drill into a statistical table without switching mental gears.

Scope on this report extended beyond design — Freezil also proof-read the full bilingual manuscript before final print.

National survey

Languages · AR + EN

Audience segments

2022

Published · October

· Approach

How we worked

01 — Audience mapping

Three readers in mind from page one: the minister, the researcher, the family member.

02 — Cover as thesis

One illustration, one frame — a family held inside Qatar. The study summarised visually.

03 — Modular chart system

Each question type got a dedicated chart style. Reader builds pattern-recognition across the document.

04 — Bilingual parity

Arabic and English set as peers. Neither is the translation.

05 — Editorial proof-read

A national survey report lives or dies by its numbers. We proof-read every statistic in the body against the source survey dataset, every chart label against its chapter text, and every Arabic sentence against its English counterpart.

· From the work

Directions explored

A selection of the design directions we presented before the final was chosen. Every project that ships to a policymaker's desk starts with a proper options round.

· Next project

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Publishing a national survey?

Share the research partner, the target audience, and the launch date. Sample spread back within a business day.

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· Related projects

More work from the studio.

Psychology, at a crossroads. — DIFI

A bilingual qualitative-study report for the Doha International Family Institute examining the challenges facing psychology graduates in Qatar's labour market.

Before marriage, a manual. — DPS

A full report design for the DPS Islamic Pre-marriage Courses programme — a curriculum document for pre-marriage guidance sessions.

Childhood, in the data. — DIFI

Bilingual editorial design for the Doha International Family Institute's survey report on childhood well-being in Qatar, October 2024.