Work / ISMAHA, shipped
ISMAHA, shipped.
A bilingual Next.js platform shipped for ISMAHA at Georgetown University Qatar — research portal with accessible design and Arabic-first UX, by Freezil.
A Next.js platform for ISMAHA — Georgetown's programme for women-led entrepreneurship in the region. One URL serving applicants, alumni, and journalists, bilingual from day one.
· Overview
The brief
ISMAHA had three audiences pulling in different directions — prospective applicants wanting clarity, alumni wanting community, journalists wanting stories. The old site served all three badly.
We designed and built on Next.js: a bilingual content model, an application gateway with a multi-step intake, an alumni case-study hub, and a press area with downloadable assets.
3
Audience segments
2
Languages · AR + EN
1
Application gateway
1
Next.js platform
· Approach
How we worked
01 — Three doors
Designed three distinct entry flows without splitting the site into three.
02 — Bilingual content model
AR and EN routes are peers, with hreflang done right.
03 — Intake that qualifies
Application form filters in, not out — the right applicants see themselves in the copy.
04 — Alumni-as-content
Case studies double as application collateral.
· From the work
Pages from Ismaha.
Pages from the Ismaha platform — research, faculty, programme.
· Next project
Mapping an ocean. →
Platform with three audiences?
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