Work / Zero landfill, by design
Zero landfill, by design.
A sustainability animation for Hamad International Airport's zero-landfill commitment — the full recycling journey, terminal to offset, as a single calm visual thread.
· The film
Watch the film.
· Overview
The brief
HIA set a zero-landfill target and needed a film that could open a sustainability summit at 9am and loop on social at 9pm without changing tone.
We animated the recycling journey as one continuous visual line — terminal bin, sorting facility, material recovery, carbon offset — so the viewer followed a single thought from start to finish.
0
Tonnes to landfill · target
1
Continuous visual thread
2
Languages · AR + EN
4
Format adaptations
· Approach
How we worked
01 — Continuity, not cuts
Designed every transition as a visual handoff, not a cut.
02 — Calm palette
Left the loud greens and oranges for activist posters. Used HIA's own earth tones.
03 — Numbers that matter
Only the stats HIA can defend on stage.
04 — Summit-to-social
16:9 hero cut for the summit LED + 9:16 and 1:1 for social + a 15-second internal-comms cut.
· From the work
Frames from the recycling journey.
Eight years on the same airport — sustainability, terminal-side.
· Next project
A greeting worthy of a nation. →
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