Work / A greeting worthy of a nation
A greeting worthy of a nation.
A culturally-grounded Eid Al-Fitr brand film for Hamad International Airport. Unity, gratitude, high-end motion design for LED walls, TV, and social.
A festive Eid Al-Fitr animation for Qatar's international airport — built around unity, gratitude, and the kind of high-end motion design that holds up on a departures-hall LED wall at six in the morning.
· The film
Watch the film.
· Overview
The brief
For Eid Al-Fitr, Hamad International Airport wanted more than a festive card. They wanted something that felt culturally grounded — unity, family, the quiet gratitude at the end of Ramadan — and visually at the level of an airport that's been voted among the world's best.
The work had to play on LED walls in departures, on social channels, on TV spots, and inside the airport's in-house content rotation. Different formats, one coherent piece. Arabic and English, without one feeling like a translation of the other.
72h
Concept to delivery
4
Format adaptations
2
Languages · AR + EN
1
Master film
· Approach
How we worked
01 — Concept
We anchored the narrative in three motifs: the crescent moon, the family table, and the shared greeting. Restraint over fireworks — Eid's quiet beat, not its loud one.
02 — Design
A warm, film-grain palette with Arabic calligraphy as the lead visual, animated in bloom-and-settle motion rather than flashy transitions. Gold accents lifted from HIA's own guidelines.
03 — Animate
Frame-by-frame on the calligraphic hero, After Effects for the environmental passes, Cinema 4D for two hero shots. Sound designed in-house.
04 — Deliver
Master film, plus adaptations for LED wall, 9:16 social, 1:1 feed, and 15-second cut. Source files archived so HIA could adapt for Adha and years after.
· From the work
An Eid greeting, animated.
Frames from the Eid Al-Fitr greeting — built for HIA's global audience.
· Next project
Four characters. One brand universe. →
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