Work / The cloud, for small business
The cloud, for small business.
Bilingual handbook design for the Communications Regulatory Authority of Qatar — helping small and medium-sized enterprises adopt cloud technologies securely.
A bilingual handbook for the Communications Regulatory Authority of Qatar — practical insights and guidelines helping Qatar's SMEs adopt cloud technologies securely, effectively, and at their own pace.
· Overview
The brief
The audience wasn't cloud architects — it was a Qatari shop owner, a small accounting firm, a medium-sized logistics operator. The handbook had to be technically accurate and approachable at the same time.
Our job was to reduce the visual noise: strip the jargon, pace the chapters like a how-to, and let a single illustration carry the metaphor of 'cloud' across the whole book. Bilingual from the first spread — Arabic readers weren't an afterthought.
1
Handbook
2
Languages · AR + EN
SME
Primary audience
1
National playbook
· Approach
How we worked
01 — Strip the jargon
Every chapter rewritten in the table-of-contents phase so design and content shipped together.
02 — Single-illustration system
One line illustration (the cloud + nodes) carries across cover, section dividers, and in-chapter diagrams.
03 — Bilingual from page one
Arabic and English set on the same grid, designed to read side-by-side or independently.
04 — Print-and-PDF
Print-ready master for distribution through CRA events; optimised PDF for download on cra.gov.qa.
· From the work
Eight reports. Two languages. One voice.
WISE · Qatar Foundation · Research Report 2023
· Next project
Islamic art, modern grammar. →
Publishing a playbook or handbook?
Share the audience, the language pairs, and what "shipped" looks like. Treatment and quote back within one business day.
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