Work / A strategy, built for the big screen
A strategy, built for the big screen.
A large-format strategic film for Hassad Food's flagship AgriteQ 2026 booth — the company's mandate, national role and 2026 direction, told with the weight of a food-security player and scaled for an immersive big screen.
For its flagship stand at AgriteQ 2026, Hassad Food needed more than a corporate video — it needed a strategic film that carries the gravitas of Qatar's food-security anchor, and reads clearly on a large, immersive booth screen from across the hall.
We built the narrative around Hassad's pivotal national role and turned its strategy and investments into clean, confident motion graphics.
· The challenge
Strategy, at exhibition scale.
Hassad's story spans food security, national projects, crisis management, major events and R&D — plus a portfolio of local and global investments. On a booth screen, that can turn into a wall of text.
The film had to make that breadth feel focused and impressive, in the few seconds a visitor gives a passing screen.
2026
AgriteQ booth
3
Core mandates
4K
Big-screen
Nat'l
Food security
· How we built it
Data, turned into narrative.
01 — A clear spine
We framed the film around Hassad's three primary mandates and its pivotal national roles, so the breadth reads as strength, not sprawl.
02 — Investments as motion
Local-investment maps and figures became animated infographics — legible at a glance, precise on inspection.
03 — Big-screen craft
Composed wide and high-resolution, with pacing and type sized for an immersive exhibition display.
· Client & partners
Made with.
The organisations behind the work.
· Design system
The colours.
The colour language that runs through the animation — sampled straight from the frames.
Teal
Primary
#21B085
Deep Cyan
Secondary
#2A5261
Soft Green
Accent
#AECFC0
Cyan
Ground
#869AA5
· From the film
The strategy, on screen.
Mandates, national roles and local investments as clean motion graphics.
· Next project
Raqmna, for farmers. →
Have a stage to fill?
Films built for booths, launches and big rooms.
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