Work / A century of Takaful

Animation2018QIIC

A century of Takaful.

A timeline animation for Qatar Islamic Insurance Company — decades of takaful history told through consistent character design, so the continuity of style mirrors the continuity of service.

QIIC · 2018From the archive

· The film

Watch the film.

A century of Takaful.Vimeo →

· Overview

The brief

QIIC's selling point is how long it's been serving the market. That's also the hardest thing to animate without boring the viewer.

We built a vignette-by-vignette timeline with one consistent illustrative style and one returning visual motif, so every decade feels like the same story, told a little further along.

1

Centennial arc

8

Decade vignettes

2

Languages · AR + EN

1

Brand film

· Approach

How we worked

01Style = continuity

One illustration system carries every decade.

02Vignette structure

Each era gets one frame, one moment, one person, one service.

03No dates on screen

Dates narrated, not captioned — keeps the film visually uncluttered.

04Branch-TV ready

Master + silent branch-loop cut + social edits.

· From the work

From the work.

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