Work / Raqmna, for suppliers

Animation2026Hassad

Raqmna, for suppliers.

An explainer film for the supplier side of Raqmna — a screen-accurate walkthrough that turns B2B onboarding (register company, list products, get approved, manage a dashboard) into a few simple, confident steps.

Hassad · 2026From the archive

The other half of Raqmna: the supplier portal, where vendors onboard and reach Qatar's farms. B2B onboarding — company registration, product listings with name, price and type, approval flows, and a management dashboard — is exactly the kind of process that scares people off.

We made it feel effortless, animating the real supplier dashboard end to end.

· The challenge

Make B2B onboarding feel easy.

Suppliers had to understand the full path: register the company, add products, pass approval, then run everything from a dashboard — and feel confident it's worth it.

It had to read as a growth opportunity, not paperwork.

1

Supplier portal

6

Onboarding steps

2026

Launch

AR·EN

Bilingual

· How we built it

From sign-up to first sale.

01The onboarding arc

Register your company → add your products (name, price, type) → selling to farmers — a single, forward-moving story.

02Desktop-accurate

We animated the real supplier dashboard on laptop screens, so vendors see the exact tools they'll manage their catalogue with.

03Reassure at every gate

Pending-approval states, the supplier dashboard, and a clear 'ready to grow your business + help centre' close remove the fear from each step.

· Client & partners

Made with.

The organisations behind the work.

Ministry
Hassad Food
Mahaseel

· Design system

The colours.

The colour language that runs through the animation — sampled straight from the frames.

Deep Rose

Primary

#7B0331

Deep Green

Secondary

#286018

Pale Crimson

Accent

#E9D8D8

· From the film

The supplier journey.

Register, list products, get approved, and grow — from one dashboard.

· Next project

Zero landfill, by design.

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