Work / A brand, in sixty seconds

Animation2018Beema

A brand, in sixty seconds.

A 60-second brand film for Beema Insurance — corporate identity, motion design and bilingual scripting, produced in Doha by Freezil.

A brand, in sixty seconds.
Beema · 2018From the archive

Beema's corporate-story film — designed to say the category-defining things without the corporate-video tropes. Founded locally, built on takaful, measured in lives covered.

· Overview

The brief

Beema needed a "who we are" film for B2B pitches and branch-TV loops. One minute to say the things that matter — local founding, takaful principles, lives covered — without the stock-footage office walk and drone-shot skyline.

We wrote tight, animated flat-line, and scored it calm. Every scene stays with the viewer for exactly as long as it needs to.

60

Second master

1

Continuous illustration

2

Languages · AR + EN

4

Platform edits

· Approach

How we worked

01No tropes

Listed the corporate-video clichés and banned them.

02One illustration

Designed a single extended illustration that pans across the full story. No cuts.

03Calm sound

Live strings, not production-library motivational.

04Two languages, one rhythm

Scripted AR and EN to land on the same beats, cut identical.

· From the work

Beema, in sixty seconds.

Frames from the corporate-storytelling film — Beema, in sixty seconds.

· Next project

A century of Takaful.

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