Work / Fintech, with a wink
Fintech, with a wink.
A launch film for PassTo — Qatar's peer-to-peer money-transfer app — written to do what every fintech has to do (explain the product in 60 seconds) without sounding like every other fintech.
· The film
Watch the film.
· Overview
The brief
When PassTo launched, the brief was everyday-fintech: explain P2P transfer, drive app downloads. The twist was tone. The founders wanted a product that felt like a friend, not a bank, and they wanted the launch film to sound that way.
We wrote for personality first. Character-led moments, cheeky icons, confident pacing. One 60-second master cut for app stores and Instagram, plus platform-trimmed versions for TikTok and LinkedIn.
60
Second master cut
4
Platform edits
2
Languages · AR + EN
1
App store film
· Approach
How we worked
01 — Voice before visuals
Wrote the script out loud before drawing anything. If it didn't sound like a friend saying it, it didn't go in.
02 — Character-led
Designed a small cast so every abstract money flow had a hand, a phone, a recipient.
03 — Snappy cadence
One beat per second. No screen lingers past a heartbeat.
04 — Bilingual at script stage
AR and EN versions scripted in parallel, voiced by different actors, matched in rhythm.
· From the work
Old way. New way. Under a minute.
Frames from the PassTo launch film — old way vs new way, in under a minute.
· Next project
Lean startup, explained. →
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