Work / Connect with QDB
Connect with QDB.
A walk-through animation for Qatar Development Bank's online application system — designed to move a first-time applicant from "I have an idea" to "I've opened an account" in under two minutes.
· The film
Watch the film.
· Overview
The brief
QDB's online application portal is the front door for small and medium enterprises seeking financing. The film had to demystify the steps without making anyone feel talked-down-to.
We built an on-screen companion who walked with the applicant, celebrating each completed step and gently prompting when a form needed more info. Calm, credible, specific.
5
Application steps
2
Minutes · master film
2
Languages · AR + EN
1
Onboarding film
· Approach
How we worked
01 — UX research
Watched five applicants use the portal before we animated a single frame. Fixed the pain points we could in the script, flagged the rest.
02 — Companion character
One guide, one voice, full run-through.
03 — Data-careful
No invented stats. Every number tied to published QDB figures.
04 — Delivered for the portal
Master film + skimmable 15-second cut for social + GIF snippets for the portal's hero banner.
· From the work
Application, animated.
Frames from the QDB online-application explainer — entrepreneurs, SMEs, individuals.
· Next project
Fintech, with a wink. →
Demystifying a product?
Share the portal or process that's losing people. We'll animate the fix.
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