Work / QDB Awareness Program
QDB Awareness Program
More than thirty bilingual explainer films for Qatar Development Bank's Internal Awareness Program — produced across two contracts — making QDB's financing and business-support products clear to Qatar's entrepreneurs and SMEs.
Qatar Development Bank runs dozens of financing and business-support programs — each one powerful, each one easy to miss in a brochure. Over two contracts, QDB asked us to make the whole catalogue legible with an Internal Awareness Program of more than thirty short, bilingual animated films.
One consistent visual language across every film — so thirty-plus explainers read as one program, not thirty one-offs. Watch the film above to see how it works.
· The program
Watch one film.
Green Finance — one of thirty-plus films in the program. Every QDB product got the same treatment.
· Overview
The brief
Green Finance, Co-Investment, Mergers & Acquisitions, Franchising & Licensing, Product Certification, the Exhibition Sponsorship Grant and more — QDB's programs cover the full journey of a growing Qatari business. Explained in a PDF, most go unread.
QDB asked us to turn the entire catalogue into a library of short films a busy SME could watch and act on — the same length, the same voice, the same look, every time.
30+
Films produced
2
Contracts
2
Languages · AR + EN
6+
Product programs covered
· Approach
How we worked
01 — One visual system
A single motion-graphics language — QDB's navy and teal, a recurring magnifying-glass motif, clean iconography — so thirty-plus films feel like one program, not a folder of one-offs.
02 — A film per program
Each product got its own explainer, scripted straight from QDB's own material. No invented figures, no filler — just the steps a business needs to know.
03 — Bilingual, by design
Every film built in Arabic and English from the start, with caption timing and layout drawn for both scripts rather than retrofitted onto one.
04 — Two contracts, one pipeline
Delivered in two batches across two contracts — keeping style, terminology and pace identical from the very first film to the last.
· From the program
Every program, one language.
Frames across the library — Mergers & Acquisitions, Franchising & Licensing, Product Certification, Co-Investment and the Exhibition Sponsorship Grant.
· Next project
Fintech, with a wink. →
A catalogue no one reads?
If you've got programs buried in PDFs, we'll turn them into films people actually watch. Let's talk.
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